Hadar Cohavi
Let’s talk
Democrats Party
Pikud Ha’Oref
The Challenge & Research
During a critical election period, Knesset member Naama Lazimi's team needed to establish a strong digital presence within an extremely tight timeline - just 4 days from concept to launch. Through rapid user research, I identified the target audience: female academics aged 25-35 and 45-55 with center-left political views and feminist perspectives who valued authentic leadership and grassroots activism. I designed a user journey focused on building trust and driving immediate party membership conversion.
Design Solution
I created a visual identity that balanced professionalism with approachability, incorporating elements that conveyed leadership, activism, and feminist strength. The landing page design prioritized clear messaging hierarchy, intuitive user flow, and strategic calls-to-action placement to maximize conversion rates under intense time pressure.
Result
Delivered a complete landing page design and user experience within the 4-day deadline. The campaign successfully converted hundreds of new party members, demonstrating effective user research translation into high-converting design solutions under extreme time constraints.
Hadar Cohavi
resume
Let’s talk
Democrats Party
Naama Lazimi
The Challenge & Research
During a critical election period, Knesset member Naama Lazimi's team needed to establish a strong digital presence within an extremely tight timeline - just 4 days from concept to launch. Through rapid user research, I identified the target audience: female academics aged 25-35 and 45-55 with center-left political views and feminist perspectives who valued authentic leadership and grassroots activism. I designed a user journey focused on building trust and driving immediate party membership conversion.
Design Solution
I created a visual identity that balanced professionalism with approachability, incorporating elements that conveyed leadership, activism, and feminist strength. The landing page design prioritized clear messaging hierarchy, intuitive user flow, and strategic calls-to-action placement to maximize conversion rates under intense time pressure.
Result
Delivered a complete landing page design and user experience within the 4-day deadline. The campaign successfully converted hundreds of new party members, demonstrating effective user research translation into high-converting design solutions under extreme time constraints.