Hadar Cohavi
Shenkar B.des M.des Bezalel vizo hit H.I.T
Hadar Cohavi
Brand & PRODUCT Designer
SUMMARY
01
Marketing-to-UX Designer who specializes in high-stakes, mission-critical interfaces that perform under pressure. Self-taught Figma expert with proven ability to design for massive scale - from 5M+ users in national crisis scenarios to 1B+ annual users on emergency platforms. Combines deep user psychology insights with systematic design thinking to bridge user needs and business goals. Transforms complex workflows into intuitive, accessible solutions that drive measurable engagement and business results across B2B and consumer applications.
Core COMPETENCIES
03
UX/UI Design Process
- User Research & Behavioral Analysis
- User Journey Strategy
- Information Architecture & Prototyping
- Accessibility Standards (WCAG)
Strategic Design
- Crafting scalable design system from scratch
- Cross-platform Design
Technical Skills
- Figma Expert
- Familiar with basic code structure (HTML, CSS) for reviewing and implementing in-product content logic
- Full Adobe Creative Suite Expert
education
04
2017 - 2018
Creative & Art Direction
TIRZA GRANOT ACC
2013 – 2015
New Media and Advertising
10 Study Units, Ort Shapira High
experience
02
Product Design Lead | IDF Home Front Command
2023-Present (Reserve)
- Identified a key opportunity to enhance user safety and engagement, while optimizing operational unit’s efficiency. Therefore proposed and led the development of a unified brand system, aimed at improving recognition and cohesion across platforms. In addition to a website redesign, in order to achieve communication goals. Received enthusiastic approval by HFC's Major General, that allocated over ₪5M in funding.
- Executed end-to-end UI design independently and was a part of UX team effort, in the new national emergency site, and branding from conceptualization to final design & prototype, ensuring the new systems effectively met user needs and aligned with strategic objectives. (Currently in dev process).
- Led the full product design of the Home Front Command national alert app following Operation Rising Lion. Initiated and conducted a comprehensive user survey to uncover public pain points and confusion during emergencies. Translated key insights into actionable UX/UI improvements, enhancing clarity, accessibility, and trust. The redesign significantly improved user engagement and better aligned the app with civilian and system’s needs in high-stress scenarios.
Senior Designer, B2B Marketing Team | Natural Intelligence
2020, 2021 – Present
- Managed Natural Intelligence Brand, crafting innovative user journeys, experiences and design systems that effectively addressed complex business environments and tight project timelines.
- From conceptualization to execution. I led a diverse team of freelancers inc. designers, creatives, campaign managers, animators, video editors, and full-stack developers while maintaining hands-on involvement and ensuring high levels of detail and alignment with strategic goals.
- Created and refined design systems and brand identities, ensuring consistency and relevance across various platforms applying content strategy touchpoint.
- Developed and executed data-driven user journeys and strategy optimizations that increased demand, generating leads and elevated engagement. This aligned with company goals and optimized overall brand impact.
MILITARY SERVICE
05
Head of Arts Section & Video Editor | Land Training Technology Unit (Hebet)
2015 – 2017
- Led creative production team developing training materials for multiple IDF units
- Gained expertise in user-centered content design under high-pressure, mission-critical conditions
Shenkar B.des M.des Bezalel vizo hit H.I.T
Hadar Cohavi
Brand & PRODUCT Designer
SUMMARY
01
Marketing-to-UX Designer who specializes in high-stakes, mission-critical interfaces that perform under pressure. Self-taught Figma expert with proven ability to design for massive scale - from 5M+ users in national crisis scenarios to 1B+ annual users on emergency platforms. Combines deep user psychology insights with systematic design thinking to bridge user needs and business goals. Transforms complex workflows into intuitive, accessible solutions that drive measurable engagement and business results across B2B and consumer applications.
Core COMPETENCIES
03
UX/UI Design Process
- User Research & Behavioral Analysis
- User Journey Strategy
- Information Architecture & Prototyping
- Accessibility Standards (WCAG)
Strategic Design
- Crafting scalable design system from scratch
- Cross-platform Design
Technical Skills
- Figma Expert
- Familiar with basic code structure (HTML, CSS) for reviewing and implementing in-product content logic
- Full Adobe Creative Suite Expert
education
04
2017 - 2018
Creative & Art Direction
TIRZA GRANOT ACC
2013 – 2015
New Media and Advertising
10 Study Units, Ort Shapira High
experience
02
Product Design Lead | IDF Home Front Command
2023-Present (Reserve)
- Identified a key opportunity to enhance user safety and engagement, while optimizing operational unit’s efficiency. Therefore proposed and led the development of a unified brand system, aimed at improving recognition and cohesion across platforms. In addition to a website redesign, in order to achieve communication goals. Received enthusiastic approval by HFC's Major General, that allocated over ₪5M in funding.
- Executed end-to-end UI design independently and was a part of UX team effort, in the new national emergency site, and branding from conceptualization to final design & prototype, ensuring the new systems effectively met user needs and aligned with strategic objectives. (Currently in dev process).
- Led the full product design of the Home Front Command national alert app following Operation Rising Lion. Initiated and conducted a comprehensive user survey to uncover public pain points and confusion during emergencies. Translated key insights into actionable UX/UI improvements, enhancing clarity, accessibility, and trust. The redesign significantly improved user engagement and better aligned the app with civilian and system’s needs in high-stress scenarios.
Senior Designer, B2B Marketing Team | Natural Intelligence
2020, 2021 – Present
- Managed Natural Intelligence Brand, crafting innovative user journeys, experiences and design systems that effectively addressed complex business environments and tight project timelines.
- From conceptualization to execution. I led a diverse team of freelancers inc. designers, creatives, campaign managers, animators, video editors, and full-stack developers while maintaining hands-on involvement and ensuring high levels of detail and alignment with strategic goals.
- Created and refined design systems and brand identities, ensuring consistency and relevance across various platforms applying content strategy touchpoint.
- Developed and executed data-driven user journeys and strategy optimizations that increased demand, generating leads and elevated engagement. This aligned with company goals and optimized overall brand impact.
MILITARY SERVICE
05
Head of Arts Section & Video Editor | Land Training Technology Unit (Hebet)
2015 – 2017
- Led creative production team developing training materials for multiple IDF units
- Gained expertise in user-centered content design under high-pressure, mission-critical conditions