Owned the Natural Intelligence brand end-to-end, built and maintained scalable design systems from scratch ensuring consistency and cohesion across web, product, and campaign surfaces.

Designed and built an AI-powered design automation system (Figma Make + Claude Code) giving non-designers across the org self-serve access to on-brand one-pagers, branded presentations, and a prototype CMS, scaling design output and assets without scaling headcount.

Designed across platforms and content touchpoints, applying content strategy, UX principles, and brand logic to complex B2B environments.

Led cross-functional teams of designers, animators, video editors, campaign managers, and full-stack developers, maintaining hands-on involvement while driving alignment with strategic goals and tight deadlines.

Developed and executed data-driven user journeys and strategy optimizations that directly increased demand generation and elevated engagement, translating quantitative insights into measurable product and marketing outcomes.