Hadar Cohavi
Let’s talk
NATURAL INTELLIGENCE
The Company
Natural Intelligence is a leading ad-tech platform that connects high-intent consumers with top-tier brands through comparison and decision-making experiences. Using their proprietary xMatch technology, they optimize user journeys from initial ads to final purchase decisions across dozens of categories, serving millions of end-to-end user interactions.
My Role
Our primary goals were to make life-saving content easily accessible to millions of daily users and create a direct alert communication system. Citizens needed immediate access to emergency instructions and real-time incident information during crisis situations.
Key Impact
I built comprehensive design systems from scratch that ensure consistency across multiple platforms while optimizing team workflows. Through user behavior analysis and systematic design thinking, I created B2B experiences that significantly improved conversion rates and accelerated product development cycles, directly supporting the company's mission to maximize marketing efficiency and user experience.
Hadar Cohavi
resume
Let’s talk
NATURAL INTELLIGENCE
The Company
Natural Intelligence is a leading ad-tech platform that connects high-intent consumers with top-tier brands through comparison and decision-making experiences. Using their proprietary xMatch technology, they optimize user journeys from initial ads to final purchase decisions across dozens of categories, serving millions of end-to-end user interactions.
My Role
As Senior Designer on the B2B Marketing Team, I manage Natural Intelligence's brand system and create user journeys for B2B marketing initiatives. I develop scalable design systems using advanced Figma workflows, lead cross-functional teams including developers and campaign managers, and optimize user experiences that support lead generation and engagement for enterprise clients.
Key Impact
I built comprehensive design systems from scratch that ensure consistency across multiple platforms while optimizing team workflows. Through user behavior analysis and systematic design thinking, I created B2B experiences that significantly improved conversion rates and accelerated product development cycles, directly supporting the company's mission to maximize marketing efficiency and user experience.
