goal-achieving
goal-achieving
Creating
experiences
UX Designer turning users' complexity into "oh, that's easy". I've shipped for defense tech, media, B2B, and political campaigns.
case study
National Alert App
When Iran fired on Israel, millions reached for one app. The topic of the day wasn't the missiles. It was the app's new interface. This is why it landed.
See case study
Overview
Home Front Command
Natural Intelligence Brand, crafting innovative user journeys, experiences and design systems that effectively addressed complex business environments and tight project timelines.
See Overview
Overview
Natural Intelligence
Natural Intelligence Brand: crafting innovative user journeys, experiences, and design systems that address complex business environments and tight project timelines.
See Overview
case study
Naama Lazimi
During a critical election period, Knesset member Naama Lazimi's team needed to establish a strong digital presence on an extremely tight timeline. Just 4 days from concept to launch.
See case study
goal-achieving
goal-achieving
Creating
experiences
UX Designer turning user complexity into "oh, that's easy.”
I've shipped for defense tech, media, B2B, and political campaigns.
case study
National Alert App
Accessibility
Research & Behavioral Analysis
Design Systems at Scale
When Iran fired on Israel, millions reached for one app. The topic of the day wasn't the missiles. It was the app's new interface. This is why it landed.
See case study
Overview
Home Front Command
Information Architecture
Brand identity
Cross-platform Design
After October 7th, I redesigned Israel's national emergency infrastructure, including the Home Front Command alert app (7M+ users), a unified brand system, and the national emergency website, which secured ₪5 million in funding
See Overview
Overview
Natural Intelligence
Web design
Concept design
Brand identity
Strategic Design
Natural Intelligence Brand: crafting innovative user journeys, experiences, and design systems that address complex business environments and tight project timelines.
See Overview
case study
Naama Lazimi
Web design
Concept design
Brand identity
During a critical election period, Knesset member Naama Lazimi's team needed to establish a strong digital presence on an extremely tight timeline. Just 4 days from concept to launch.
See case study